B-Society is working towards a more flexible labour market.

B-Work is flexible and gives you the possibility to work in accordance to your own rhythm. This is both good economics for businesses and better life quality for people.

B-Society is convinced that it is necessary to change the industrial society’s centralized time discipline, where wherein everyone must arrive at a particular time of day and leave later at the same time, and where life is compartmentalized into time for work, time for family, time for leisure and time for vacations.

There is an enormous waste of resources in society, because of ‘morning lark’ organisation style, with rigid office hours and misunderstandings concerning work time efficiency. Today and tomorrow, much work is and will be carried out independent of time and place. More and more people can work anywhere and at any time, and more and more work is invisible in the process of production.

We should therefore move from Chronos time, designating the mechanical and apportioned clock to Kairos time, designating the most opportune times for work. Hence, it is about working at those times, when one is at his or her most productive, instead of being parked at work from one particular moment to another particular moment, in order to demonstrate one’s involvement, and then ultimately perform the most productive work at home in front of a computer in the evening hours.

It is a fact that it is unproductive for ‘owls’, who are dealing with knowledge, creativity and innovation, to be at work at 8:00 am. Owls are not being present mentally here, since their productivity peaks in the afternoon and in the evening. There are different rhythms for different people, and recognising this is good for the economy in an innovation-driven society.